Atrazine: ‘Son of Alar’: The New Pesticide Scare Campaign

by Robert James Bidinotto
In 1989, the Natural Resources Defense Council (NRDC), a major environmental group, launched a nationwide panic over the presence on apples of alar, a chemical growth agent. On TV shows such as “60 Minutes” and “Donahue,” and in major women’s magazines, NRDC (with the aid of its expert consulting toxicologist, actress Meryl Streep) claimed that alar “might” eventually cause thousands of lifetime cancer cases due to apple consumption by preschoolers.

This carefully choreographed publicity stunt terrified parents, cost alar’s manufacturer millions, caused over $100 million in losses to apple growers—all while creating a fundraising bonanza for the NRDC.

The scare campaign was based on junk science—on experiments on laboratory rodents in which dose levels were so absurdly high that the animals were dying of simple poisoning. These tests were so shoddy that an independent panel of scientists convened by the EPA—called a Scientific Advisory Panel (SAP)—dismissed the findings as scientifically worthless.
Under political pressure to find something, however, the EPA ordered new tests on mice at dose levels that, again, were so outrageously high that 80 percent of the animals were poisoned to death. Not surprisingly, this overdosing produced the tumors the agency was looking for, and gave it the excuse to ban all use of the chemical.

I spent six months investigating this scam for a special report that appeared in the October 1990 Reader’s Digest. After its publication, many people—echoing the rock group The Who—concluded that “we won’t be fooled again” by environmentalist fear-mongers.

But now a new pesticide panic is underway. Once again, it is being incited by the NRDC, with additional litigation pressure from trial lawyers. Once again, the scare campaign rests on studies that amount to little more than “junk science.” This time, though, the target is an herbicide that plays a far more significant role in agriculture: atrazine. MORE